Clevedon Pier tourist leaflet design

From First Sketch To Finished Leaflet

As I can handle both illustration and graphic design, I could start sketching concepts with the final layout already in mind. This meant every colour, typeface, and illustration would work together seamlessly from day one.

​The Pier team wanted a leaflet that would capture the magic of Clevedon’s famous landmark and guide visitors with clarity. A main feature they wanted was to hightlight the Glassbox restaurant on the Pier in a fun and charming way. 

Hand-Drawn Details, Digital Precision
Each element of the leaflet—landmarks, decorative flourishes, even the small icons—was hand-illustrated, then refined digitally for crisp print quality.
Working this way allowed me to control every detail, from the curve of a railing to the palette that reflects Clevedon’s coastal light.
Consistency From Start To Finish
Designing and illustrating under one roof keeps every piece of visitor material on brand and beautifully consistent. There’s no back-and-forth between separate artists and designers, which saves time, avoids compromises, and gives clients a single point of contact from concept through to print-ready artwork.
Why It Matters
​A leaflet is more than a piece of paper—it’s often a visitor’s first impression.
By blending illustration and design, I create materials that are clear, welcoming, and visually striking, helping attractions like Clevedon Pier stand out in a crowded tourism market.

If you’re planning a new leaflet, map, or set of visitor boards, I’d love to help bring your location’s story to life.

Get in touch

Get in touch to discuss your project and see how a unified illustration-and-design approach can make all the difference.