Where’s Wally–Style Illustrations for Edwards Vacuum Clevedon

I recently had the pleasure of creating a pair of fun, highly detailed Where’s Wally–inspired illustrations for Edwards Vacuum Clevedon — and they were an absolute joy to work on.

The brief?
Hide their boss somewhere in the scene…

First on a busy summer beach, and then later in a festive Christmas fancy-dress party.
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These illustrations were packed with character, colour and tiny storytelling moments — the kind of images people love getting lost in. Both scenes were designed so viewers could spend time discovering all the quirky details, hidden objects, and, of course, the cleverly disguised boss.

From Bespoke Artwork to Christmas Card
The Christmas party illustration had a second life too — it was later adapted into a custom Christmas card sent to Edwards Vacuum’s customers. This is exactly the kind of versatility I build into my designs:

• Illustrated scenes that work across multiple formats
• Easy to repurpose for print or digital
• Perfect for marketing campaigns, staff engagement, internal communications, or customer-facing materials

Because everything is hand-drawn in layered digital artwork, it’s simple for me to adapt, recolour, reformat, or repurpose the illustrations for different needs throughout the year.

A Great Example of Playful Corporate Creativity
Projects like this are a brilliant reminder that business communications don’t have to be dry.

Edwards Vacuum’s willingness to try something playful resulted in two standout pieces that their team genuinely enjoyed engaging with — and that made a memorable impression on their customers.
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If your company would love something similarly bespoke for an event, campaign or seasonal promotion, I’d be delighted to help bring it to life.

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