Why Choose a Professional Designer Over AI for Your Logo Design?

12/11/2024

While AI tools have made certain tasks faster, there are several reasons why nothing compares to the expertise and creativity of a skilled designer when it comes to crafting a logo. Here are a few reasons why and also the results I got from asking Ai to produce a logo for this project.

This is what happened when I ask Ai to have a go at this logo design

I asked Ai for my requests and occasionally specifics such as not a round logo were ignored, the colour palette was dull and the Pier wasn't the right shape. Also, where does Ai get these images from? More often than not the images come from sources online and copyright is questionable so you risk using someone else's work without permission or end up with the same logo as someone else. Please don't take the risk or make that mistake- save your time and employ a real designer.

Benefits of working with me on your logo project

True Customisation and Creativity: AI logo generators rely on pre-existing templates and algorithms, so they often create designs that feel generic or overly simplified. As an experienced designer, I bring an artistic perspective that’s unique to your brand, with custom elements and a deep understanding of design principles that set your logo apart from the crowd.
Brand Identity and Strategy: Creating an effective logo isn’t just about aesthetics; it’s about capturing the essence of your brand in a single, memorable design. I take the time to understand your business values, audience, and market to create a logo that resonates with your brand’s personality and mission—something AI can’t achieve.
Flexibility and Revisions: When you work with me, you have a partner who listens to feedback and makes changes to ensure your satisfaction. With AI, what you see is often what you get. As a designer, I can provide multiple iterations, adjust details, and refine the logo based on your vision and preferences, resulting in a truly personalised end product.
Professional Quality and Craftsmanship: A logo should be scalable, versatile, and crafted with attention to detail so it looks great in any format, I use vectors for logos which means they can be scaled to any size without loosing quality—whether on a website, a billboard, or printed materials. AI tools do not produce the professional quality and precision you getfrom me, leading to issues with resizing, clarity, and consistency.
A Lasting, Unique Impression: A logo is the face of your brand and should stand out in a crowded market. With my design expertise, I create logos that are memorable, timeless, and unique to your brand. AI logos, on the other hand, are often formulaic, which can leave your brand blending in with others.

Investing in a custom-designed logo means investing in a brand identity that’s uniquely yours. Working with a designer ensures your logo tells your story, creates a lasting impression, and stands the test of time.
Read my case study of the Clevedon Nature and Climate Partnership logo design and check out the final result and see what happens when I asked AI to design me a logo for the brand.

Case Study: Logo design for Clevedon Nature and Climate Partnership

When the Clevedon Nature and Climate Partnership approached me to create a new logo and brand identity, they had a clear vision: a logo that would reflect their collaborative approach to protecting and enhancing the local environment. As a community-focused initiative, the design needed to highlight partnership and unity, distinguishing it from broader sustainability efforts like Sustainable Clevedon.
The logo incorporates the essence of community and collaboration, central to the Partnership’s mission. With a focus on local wildlife, they wanted to include wading birds, specifically the curlew and lapwing, which are iconic to the Clevedon area. These birds symbolise both the natural beauty of the region and the delicate balance between nature and climate.
In addition to the logo, I also created a brand guide and templates for newsletters, ensuring consistency in future communications. The result is a visual identity that brings together the beauty of Clevedon’s nature and the spirit of community action, while providing a versatile foundation for the Partnership’s continued work in promoting environmental change.The Brief: To produce a logo and brand for a new environmentally focussed group in Clevedon.

Clevedon Climate and Nature

It was a pleasure to work with Emily. She showed great enthusiasm for the project, was so flexible and responsive to feedback/alterations and we're delighted with the logo and brand guidelines she created for us.