Case Study: Logo design for Clevedon Nature and Climate Partnership

Contact:  +44 (0) 117 318 5499 | E: [email protected]
Clevedon Climate and Nature
It was a pleasure to work with Emily. She showed great enthusiasm for the project, was so flexible and responsive to feedback/alterations and we're delighted with the logo and brand guidelines she created for us.
When the Clevedon Nature and Climate Partnership approached me to create a new logo and brand identity, they had a clear vision: a logo that would reflect their collaborative approach to protecting and enhancing the local environment. As a community-focused initiative, the design needed to highlight partnership and unity, distinguishing it from broader sustainability efforts like Sustainable Clevedon.
The logo incorporates the essence of community and collaboration, central to the Partnership’s mission. With a focus on local wildlife, they wanted to include wading birds, specifically the curlew and lapwing, which are iconic to the Clevedon area. These birds symbolise both the natural beauty of the region and the delicate balance between nature and climate.
In addition to the logo, I also created a brand guide and templates for newsletters, ensuring consistency in future communications. The result is a visual identity that brings together the beauty of Clevedon’s nature and the spirit of community action, while providing a versatile foundation for the Partnership’s continued work in promoting environmental change.

I create a brand guidelines document for you, so you get the best from your new logo.

The process

Once you've paid your 50% deposit and we've had a chat about the brief, I produce 8 initial concepts. These were the first initial concepts I created and sent to the client for feedback.
Once the client provided feedback on the initial designs and selected a few logo concepts they liked, I refined those ideas and narrowed them down to four developed options.
The designs were then sent back for review, and a few additional tweaks were made to refine the logo and align it with the client's vision. This included incorporating illustrations of wildfowl to enhance the design. By listening carefully and working closely with the client, we were able to ensure smooth progress toward the final logo. At this stage we are easily able to experiment with different colour palettes too- developing your brand should be fun and there is no problem tweaking a little more to really nail that logo.
The final logo was a slightly more simplified version of the teal, dark blue and orange version. My rule of thumb for a successful logo is - never use more than 2 or 3 colours.
As the logo is produced as a vector it can be expanded to any scale without losing quality, it can be provided as jpeg, png, pdf, eps, ai etc, in mono and with no background. The options are endless... read on to see why you shouldn't use Ai to produce your logo. 

Don't use Ai for your logo!

While AI tools have made certain tasks faster, there are several reasons why nothing compares to the expertise and creativity of a skilled designer when it comes to crafting a logo. Here are a few reasons why and also the results I got from asking Ai to produce a logo for this project.

This is what happened when I ask Ai to have a go at this logo design

I asked Ai for my requests and occasionally specifics such as not a round logo were ignored, the colour palette was dull and the Pier wasn't the right shape. Also, where does Ai get these images from? More often than not the images come from sources online and copyright is questionable so you risk using someone else's work without permission or end up with the same logo as someone else. Please don't take the risk or make that mistake- save your time and employ a real designer.

Benefits of working with me on your logo project

  1. True Customisation and Creativity: AI logo generators rely on pre-existing templates and algorithms, so they often create designs that feel generic or overly simplified. As an experienced designer, I bring an artistic perspective that’s unique to your brand, with custom elements and a deep understanding of design principles that set your logo apart from the crowd.
  2. Brand Identity and Strategy: Creating an effective logo isn’t just about aesthetics; it’s about capturing the essence of your brand in a single, memorable design. I take the time to understand your business values, audience, and market to create a logo that resonates with your brand’s personality and mission—something AI can’t achieve.
  3. Flexibility and Revisions: When you work with me, you have a partner who listens to feedback and makes changes to ensure your satisfaction. With AI, what you see is often what you get. As a designer, I can provide multiple iterations, adjust details, and refine the logo based on your vision and preferences, resulting in a truly personalised end product.
  4. Professional Quality and Craftsmanship: A logo should be scalable, versatile, and crafted with attention to detail so it looks great in any format, I use vectors for logos which means they can be scaled to any size without loosing quality—whether on a website, a billboard, or printed materials. AI tools do not produce the professional quality and precision you getfrom me, leading to issues with resizing, clarity, and consistency.
  5. A Lasting, Unique Impression: A logo is the face of your brand and should stand out in a crowded market. With my design expertise, I create logos that are memorable, timeless, and unique to your brand. AI logos, on the other hand, are often formulaic, which can leave your brand blending in with others.