Freelance Illustrator, Graphic Designer | Branding, Custom Map Services And More - Graphic Design in Somerset | Bespoke Illustration & Branding Services BLOG

Spot the Boss - Where's Wally Style commision

21/5/2025

🔍 Spot the boss… and 10 pineapples?!
I had so much fun creating this Where’s Wally–inspired illustration for Edwards Vacuum in Clevedon! Packed with colour, detail, and a few cheeky surprises, the artwork uses their brand colour palette and features none other than their company boss hidden in plain sight.

Oh—and did I mention there are 10 pineapples to find? 👀🍍
It’ll be featured in their next newsletter as a fun, engaging way to celebrate the team and brighten up the day!

Want your business brought to life in illustrated form?
Message me for custom artwork that’s as playful or professional as you like.

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A New Illustrated History Board for Tickenham

13/5/2025

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Alongside Tickenham Parish Council, I have created a fresh, engaging way to welcome visitors and help them explore! I’ve recently been working on a brand new illustrated information board for the village—designed to highlight its unique character, key landmarks, and stunning natural surroundings.

A Map That Does More
This isn’t just any map—it's a custom vector-based illustration, created to be both eye-catching and practical. With a clear "You Are Here" marker and thoughtfully placed points of interest, the board makes it easy for walkers, locals and visitors alike to get their bearings and discover more of what Tickenham has to offer. There are going to be 6-8 boards in the series so these little markers make it easy to locate each board.

Illustrating Tickenham’s Charm
From the peaceful stretch of Cadbury Camp Lane to the views across the moors, I’ve loved capturing what makes this village special. Each detail was carefully drawn to reflect Tickenham’s quiet beauty, rural charm, and historical significance. Bright colours and clean lines help the board stand out while staying sympathetic to its surroundings.

Coming Soon...
The board will be installed soon in a prominent location, offering a handy guide for walkers, nature lovers, and anyone passing through. It’s designed to inform, inspire, and make the journey through Tickenham just that little bit more enjoyable.

Creating work like this—where illustration, design, and community come together—is always a pleasure.

🌟 Need something similar?
If you're planning a visitor board, trail map, or want to bring your place to life visually, feel free to get in touch for a quote. I'd love to help tell your story.

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Exciting project update for Information Board Design!

26/3/2025

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"They look great so thanks very much for your part in helping with this project." - Warminster Town Council

I recently had the pleasure of creating three detailed tourist boards for Warminster Town Council, featuring a hand-illustrated map showcasing key landmarks, places to eat, shop, and visit. This was such a rewarding project—bringing together local character, history, and practical info in a visually engaging way.

Seeing them installed in town was a real highlight, and I’m thrilled that the council is so pleased with the final result! 📍🎨

If you’re looking for custom illustrated maps or signage to bring a location to life, I’d love to chat!

Email me [email protected]

hashtag#Illustration hashtag#TouristMaps hashtag#Wayfinding hashtag#GraphicDesign hashtag#LocalBusiness hashtag#Warminster

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Why Choose Me for Your Information Boards?

28/2/2025

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Because I make them look great!

Creating impactful and engaging information boards is more than just about great design—it’s about flexibility and versatility. With my expert illustration skills, I craft boards using vectors, meaning the designs can easily be adapted and used across a wide range of materials. From animations and presentations to flyers, social media posts, and more, your visuals will maintain their clarity and detail no matter where they're displayed.

These ones I created for Clevedon Pier still look fabulous despite the harsh weather that batters the coastline. The bright colours and clean design has made the boards timeless.

Not only will your boards stand out in person, but they can also seamlessly transition into digital formats, bringing your message to life in multiple ways. Whether you need vibrant, eye-catching graphics or precise, informative layouts, I’ve got the skills to make it happen.

With my experience and creativity, your information boards will not only inform but inspire, ensuring your audience connects with the message and remembers it long after they leave.

Send me a message for a chat and quote: [email protected]

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Connecting a town: My Illustrated Tourist Boards for Warminster

7/2/2025

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Warminster now has a bright and welcoming new way to help visitors explore the town! I recently had the pleasure of creating a set of three tourist boards, each featuring a custom vector map designed to highlight key landmarks and points of interest.

A Map with a Difference
The illustrated map I created for Warminster isn’t just visually engaging—it’s also flexible and functional. Each board features a "You Are Here" locator that can be easily moved to suit different locations, making it intuitive for visitors to get their bearings.

Capturing Warminster’s Character
One of my favourite parts of this project was illustrating Warminster’s unique buildings and landmarks. From historic sites to modern attractions, each element was carefully drawn to reflect the town’s charm and identity. Bright, vibrant colours make the map pop against the wooden board, ensuring it’s not only informative but also a striking feature in the town.

Where to Find Them
The boards have been installed at three key locations across Warminster, providing both locals and tourists with a clear, engaging guide to everything the town has to offer. Whether you're visiting for the first time or rediscovering your hometown, these maps are designed to make exploring easy and enjoyable.

It’s always a joy to create work that blends illustration, design, and practicality, and I hope these boards help people navigate Warminster with a smile. If you’re in town, keep an eye out for them!

Need some boards? Want to help bring different parts of a town together? Get in touch for a quote.

Get a quote now

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Expert Illustration Meets Precision Design!

17/1/2025

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Looking for a creative way to showcase your location, event, or business? With my expert illustration and design skills, I specialise in creating bespoke maps that don’t just guide—they tell a story.From hand-drawn buildings that capture the charm of your venue to personalised layouts that reflect your brand, my maps bring clarity, beauty, and personality to every project.

Send me a quote asap

Who needs one?
✅ Businesses wanting to stand out with unique marketing tools
✅ Towns wanting to bring together various areas with easy navigation
✅ Wedding venues looking to wow guests
✅ Special events that deserve an unforgettable touch

Check out a huge range of examples on my website:
https://www.emilycharlottemoran.com/local_map_design.html

Want a quote right now? Email me and I will send you my 3 tier pricing for map design: [email protected]

Let’s make your map as unique as your vision!
#Illustration #GraphicDesign #CustomMaps #EventDesign #CreativeSolutions

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Why chose a real designer over Ai?

17/12/2024

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When the Clevedon Nature and Climate Partnership approached me to create a new logo and brand identity, they had a clear vision: a logo that would reflect their collaborative approach to protecting and enhancing the local environment. As a community-focused initiative, the design needed to highlight partnership and unity, distinguishing it from broader sustainability efforts like Sustainable Clevedon.
The logo incorporates the essence of community and collaboration, central to the Partnership’s mission. With a focus on local wildlife, they wanted to include wading birds, specifically the curlew and lapwing, which are iconic to the Clevedon area. These birds symbolise both the natural beauty of the region and the delicate balance between nature and climate.
In addition to the logo, I also created a brand guide and templates for newsletters, ensuring consistency in future communications. The result is a visual identity that brings together the beauty of Clevedon’s nature and the spirit of community action, while providing a versatile foundation for the Partnership’s continued work in promoting environmental change.

Clevedon Climate and Nature
It was a pleasure to work with Emily. She showed great enthusiasm for the project, was so flexible and responsive to feedback/alterations and we're delighted with the logo and brand guidelines she created for us.

I create a brand guidelines document for you, so you get the best from your new logo.

The process

Once you've paid your 50% deposit and we've had a chat about the brief, I produce 8 initial concepts. These were the first initial concepts I created and sent to the client for feedback.

Once the client provided feedback on the initial designs and selected a few logo concepts they liked, I refined those ideas and narrowed them down to four developed options.

The designs were then sent back for review, and a few additional tweaks were made to refine the logo and align it with the client's vision. This included incorporating illustrations of wildfowl to enhance the design. By listening carefully and working closely with the client, we were able to ensure smooth progress toward the final logo. At this stage we are easily able to experiment with different colour palettes too- developing your brand should be fun and there is no problem tweaking a little more to really nail that logo.

The final logo was a slightly more simplified version of the teal, dark blue and orange version. My rule of thumb for a successful logo is - never use more than 2 or 3 colours.
As the logo is produced as a vector it can be expanded to any scale without losing quality, it can be provided as jpeg, png, pdf, eps, ai etc, in mono and with no background. The options are endless... read on to see why you shouldn't use Ai to produce your logo.

Don't use Ai for your logo!

While AI tools have made certain tasks faster, there are several reasons why nothing compares to the expertise and creativity of a skilled designer when it comes to crafting a logo. Here are a few reasons why and also the results I got from asking Ai to produce a logo for this project.

This is what happened when I ask Ai to have a go at this logo design

I asked Ai for my requests and occasionally specifics such as not a round logo were ignored, the colour palette was dull and the Pier wasn't the right shape. Also, where does Ai get these images from? More often than not the images come from sources online and copyright is questionable so you risk using someone else's work without permission or end up with the same logo as someone else. Please don't take the risk or make that mistake- save your time and employ a real designer.

Benefits of working with me on your logo project

True Customisation and Creativity: AI logo generators rely on pre-existing templates and algorithms, so they often create designs that feel generic or overly simplified. As an experienced designer, I bring an artistic perspective that’s unique to your brand, with custom elements and a deep understanding of design principles that set your logo apart from the crowd.
Brand Identity and Strategy: Creating an effective logo isn’t just about aesthetics; it’s about capturing the essence of your brand in a single, memorable design. I take the time to understand your business values, audience, and market to create a logo that resonates with your brand’s personality and mission—something AI can’t achieve.
Flexibility and Revisions: When you work with me, you have a partner who listens to feedback and makes changes to ensure your satisfaction. With AI, what you see is often what you get. As a designer, I can provide multiple iterations, adjust details, and refine the logo based on your vision and preferences, resulting in a truly personalised end product.
Professional Quality and Craftsmanship: A logo should be scalable, versatile, and crafted with attention to detail so it looks great in any format, I use vectors for logos which means they can be scaled to any size without loosing quality—whether on a website, a billboard, or printed materials. AI tools do not produce the professional quality and precision you getfrom me, leading to issues with resizing, clarity, and consistency.
A Lasting, Unique Impression: A logo is the face of your brand and should stand out in a crowded market. With my design expertise, I create logos that are memorable, timeless, and unique to your brand. AI logos, on the other hand, are often formulaic, which can leave your brand blending in with others.

Get a quote for your logo now

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Combine beauty and practicality in your gifts

11/12/2024

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✨ The Perfect Gift: Combining Beauty with Practicality ✨
With timeless appeal, my animal and wildlife print cushions are designed to bring a sense of joy and character into everyday life.
Each cushion celebrates the vibrancy of nature with colourful, detailed illustrations that brighten any room. But they’re more than just a decorative piece—they’re a cozy and practical addition to any home.
Whether you’re curling up with a good book or adding a pop of personality to your sofa, these cushions strike the perfect balance between form and function. Thoughtfully crafted, they’re gifts that blend heartfelt beauty with everyday usability—perfect for someone who appreciates art and comfort in equal measure.
Give the gift of style and practicality this Christmas—because home should be as lively and unique as the people who live in it. 🎄✨

Sea Turtle Cushion Cover

£25.00 - £30.00

Beautiful Sea Turtle cushion made from faux linen - pattern illustrated and designed by Emily Charlotte Moran.

Faux Linen Cushion 16x16" / 40.6x40.6cm
Includes:
Double sided cushion cover
White insert with Fibre Fill
Shipping info- FedEx Economy Tracked & Signed

or

Faux Linen Cushion 12x12" / 30.5x30.5cm
Includes:
Single sided cushion cover
White insert with Fibre Fill
Shipping info- FedEx Economy Tracked & Signed

Because I make them look great!

​I create a brand guidelines document for you, so you get the best from your new logo.

The process

Don't use Ai for your logo!

​This is what happened when I ask Ai to have a go at this logo design

​Benefits of working with me on your logo project

Sea Turtle Cushion Cover

Peacock Cushion Cover

Sumatran Tiger Cushion

Moth Cushion

Swallowtail Butterfly Cushion

Bee Cushion

Clouded Leopard Cushion

Orangutan Cushion Cover

Butterfly Cushion

Panda Cushion Cover

Clevedon cushion

Somerset patterned cushion

Every Cushion Tells a Story

Clevedon Pier 5x7 Christmas Card

Old Street 5x7 Christmas Card

Hill Road 5x7 Christmas Card

The Beach and Clevedon Pier 5x7 Christmas Card

St Andrews, Clevedon 5x7 Christmas Card

Clevedon Pier at night 5x7 Christmas Card

Clevedon Christmas 5x7 Christmas Card

Limited Christmas edition Clevedon Puzzle

Pack of 6 Clevedon Christmas designs

Downloadable and editable Clevedon Pier Christmas Card

Somerset Christmas 5x7 Christmas Card

Bristol 5x7 Christmas Card - Park Street

6 Festive Christmas Cards with illustrated scenes of Somerset

​ 1 x A4 calendar featuring creative artworks from all over Somerset

December illustration is of Glastonbury and West Pennard- as featured on the front cover of Somerset Life Magazine.

​A choice of one of three Somerset patterned cushions

Clevedon cushion

Somerset patterned cushion

Bristol patterned cushion

Day 11 - Free download of a typography poster of Clevedon Pier

Sea Turtle Cushion Cover

Peacock Cushion Cover

Sumatran Tiger Cushion

Moth Cushion

Swallowtail Butterfly Cushion

Bee Cushion

Clouded Leopard Cushion

Orangutan Cushion Cover

Butterfly Cushion

Panda Cushion Cover

Clevedon cushion

Somerset patterned cushion

Koi Carp Cushion

Cranes Cushion

If life gives you lemons cushion

Clevedon Pier Christmas Cushion

Clevedon Pier at night Christmas Cushion

The Curzon Cushion

Clevedon Bandstand Cushion

Puffin cushion

Red Kite cushion

Barn Owl cushion

Bristol patterned cushion

Clevedon Pattern Throw 50x60 inches

Bristol Pattern Throw 50x60 inches

Wells and Glastonbury Pattern Throw 50x60 inches

Sea Turtle Cushion Cover

Peacock Cushion Cover

Sumatran Tiger Cushion

Moth Cushion

Swallowtail Butterfly Cushion

Bee Cushion

Clouded Leopard Cushion

Orangutan Cushion Cover

Butterfly Cushion

Panda Cushion Cover

Clevedon cushion

Somerset patterned cushion

Koi Carp Cushion

Cranes Cushion

If life gives you lemons cushion

I create a brand guidelines document for you, so you get the best from your new logo.

This is what happened when I ask Ai to have a go at this logo design

Benefits of working with me on your logo project

1 x A4 calendar featuring creative artworks from all over Somerset

A choice of one of three Somerset patterned cushions