One Direction On Clevedon Pier: Commemorative Prints, Cards & Jigsaw Puzzles

In March 2014, the British boyband One Direction — who Simon Cowell put together following their individual auditions for ITV’s The X Factor show — filmed the music video for hit single “You & I” at Clevedon Pier in North Somerset, England.

See some of my illustrations celebrating the massive moment for the town here:

Clevedon Pier Card

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One Direction at Clevedon Pier

£3.00 - £6.00

FREE Delivery

Choose from:

1 x 5 x7 card (blank inside) and kraft envelope

or

1 x A6 postcard

Cards and postcards are sent in thick envelopes, first class tracked, and printed on demand. Turn around is usually less than a 5 working days.

Shop

When film crews initially turned up on the famous pier, crew members reportedly told people that BBC’s “Countryfile” was filming an episode there. Clevedon has had its fair share of film crews over the years (from Broadchurch to Sanditon too! ) so more filming vans on the seafront was nothing really new for residents.

There was a whisper of a rumor about One Direction being in town, but that was quickly put aside.

Massive crowds gathered, though, after Harry Styles, Louis Tomlinson, Niall Horan, Zayn Malik and Liam Payne were spotted on the Grade I listed structure that Sir John Betjeman once described as "the most beautiful pier in England."

The blustery weather didn’t stop local school children from skipping class to get a glimpse of the singers, who reportedly stayed at nearby Walton Castle.

After the Ben Winston-directed video was released, the pier immediately became a must-visit site for Directioners who would travel from far and wide to walk in the footsteps of the singers and touch and pose for photos with the plaque.

Where is the One Direction plaque on Clevedon Pier?

The plaque that the pier initially installed to remember the filming was moved to a bench near the pier entrance to keep an eye on after fans scrawled messages around it. “Coming to the pier and seeing the plaque has become something of a pilgrimage for fans. We have encountered problems with fans trying to graffiti and leave their own messages to the band since the plaque was installed,” ITV quoted then-Piermistress Linda Strong as saying at the time.

All the plaques around that original plaque are now tributes to and from One Direction fans.

The music video for "You & I" itself starts with Niall Horan leaving the Pagoda Cafe, walking down the steps and onto the main Pier itself. He then morphs into the other singers as they walk down the planks towards land. It ends with them all walking together, as I detail in my illustration.

See the video here: